Public presence
Metricool
SmartLinks give Metricool a link-in-bio. The product is still a social management workspace, not a multi-page creator store.
Bento.surf
Visual multi-page creator website, Link in Bio, custom domains, and page analytics.
Bento.surf vs Metricool
Metricool is a social media planner with a free plan for one brand and paid Starter and Advanced plans. Its site describes a calendar, analytics, reporting, an inbox, SmartLinks, and DM flows. Bento is the fit when scheduling should live with the site, store, and customer record. Hosted Bento has no free plan: a 3-day trial, then Store $19, Creator $39, or Creator Plus $49 per month. Free Forever is the self-hosted AGPL edition.
Built from the official vendor sources linked below. Product details and prices can change, so confirm any buying decision at the source. Bento.surf is not affiliated with or endorsed by Metricool.
Bento publishing and Auto-DM availability depends on current provider approvals, eligible connected accounts, and the permissions each network grants.
Decision brief
Different strengths. One clear decision.
- Best for
- Social teams and creators who want one planner for scheduling, analytics, reporting, inbox, and link-in-bio SmartLinks across the networks their plan includes.
- Choose Metricool if
- Choose Metricool when a free or paid social planner, with analytics, reporting, and a link-in-bio, is the center of the workflow.
- Choose Bento if
- Choose Bento when scheduling should sit beside an owned site and store. Bento schedules one TikTok video plus a cover frame, and Facebook Page text, image, or video, not Reels or personal timelines, and not Instagram Stories.
TL;DR
Metricool is a social media planner with a free plan for one brand and paid Starter and Advanced plans. Its site describes a calendar, analytics, reporting, an inbox, SmartLinks, and DM flows. Bento is the fit when scheduling should live with the site, store, and customer record. Hosted Bento has no free plan: a 3-day trial, then Store $19, Creator $39, or Creator Plus $49 per month. Free Forever is the self-hosted AGPL edition.
What Metricool does well.
A useful comparison starts by acknowledging the product's real strengths.
Planner, analytics, reporting, and inbox in one social workspace
Free plan for one brand, plus paid Starter and Advanced plans
SmartLinks and DM flows alongside the publishing calendar
Compare the complete workflow.
This table describes product focus and publicly documented capability. Provider access, plan limits, and eligibility can change, so verify the exact workflow before buying.
Selling
Metricool
Metricool's checked pages describe SmartLinks and DM flows that send people onward. Hosted creator products, courses, and bookings are not the product focus.
Bento.surf
Hosted digital products, courses, webinars, bookings, memberships, paid communities, and custom products with 0% Bento platform fee; payment-provider fees still apply.
Social publishing
Metricool
Calendar planning, previews, and automatic publishing are central. Confirm which networks and formats your plan includes. Bento schedules one TikTok video plus a cover frame, and Facebook Page text, image, or video only.
Bento.surf
Network-specific scheduling for Instagram, Facebook Pages, Threads, TikTok, LinkedIn, X, and YouTube, subject to provider approval and account eligibility.
DM automation
Metricool
Metricool describes DM flows that continue a conversation after someone interacts with a post. Bento Auto-DMs use official APIs for Instagram, Facebook Pages, and X.
Bento.surf
Official-API Auto-DM workflows for Instagram, Facebook Pages, and X, subject to provider permissions.
Operations and AI
Metricool
Analytics, reports, inbox, and team features on higher plans are the operating layer. Bento connects publishing to the site, store, bookings, community, and customer record.
Bento.surf
Audience and customer context plus Bento MCP across pages, Store, Calendar, Community, social posts, analytics, and Auto-DMs.
Price the workflow, not the logo.
A cheaper headline plan can cost more after channel limits, team seats, add-ons, payment fees, and the separate tools still needed to finish the job.
Pricing model
Metricool
Metricool's pricing page offers a free plan plus paid Starter and Advanced subscriptions. The free plan connects one brand and one profile per social network, with planning, automatic publishing, and message management. Paid plans add higher limits plus team, reporting, and integration features that differ by tier. This page does not restate a dollar amount. Confirm the live price, brand limits, and add-ons on Metricool's pricing page.
Metricool official pricingOfficial pricing source checked 2026-10-11. Reconfirm live terms before purchasing.
Pricing model
Bento.surf
Store $19/month or $190/year; Creator $39/month or $390/year; Creator Plus $49/month or $490/year. Yearly billing gives two months free. Store includes all commerce and basic Auto DMs. Creator adds scheduling, advanced Auto DMs, social analytics, Discover, MCP posting and Newsletter with 500 contacts and unlimited sends. Creator Plus adds Brain, Agent, Routines and weekly strategy reviews. A credit card starts the 3-day trial after onboarding preparation: $0 today, then the selected price plus applicable tax. An email reminder arrives one day before the first charge. Cancel before renewal to avoid a charge. Paid contact tiers start at $50/month for 5,000 total contacts; storage is $1/month per 10 GB, up to 100 units. Add-ons are available after the trial. Bento takes 0% platform commission; payment-provider fees remain separate. Free Forever is the self-hosted open-source edition, using your infrastructure and providers.
Bento official pricing01
Add the subscription, channel, seat, usage, and required add-on costs.
02
Add payment processing, commerce, currency, tax, refund, and dispute fees.
03
Add the other products still needed for your site, offers, CRM, or automation.
Reasons creators choose Bento.
01
Prepare network-specific posts for seven public providers from one creator workspace.
02
Keep each destination's preview, validation, retry, and delivery status independent.
03
Connect publishing to the creator site, store, customers, Auto-DMs, analytics, and Bento MCP.
A safer way to switch from Metricool.
01
Export or list the calendar, connected profiles, SmartLinks, and any DM flows you still need.
02
Rebuild only the networks and formats Bento supports, including one TikTok video plus a cover frame and Facebook Page text, image, or video.
03
Run a scheduled test post on each required network before you retire the Metricool calendar.
Verify it yourself.
We link to official sources and intentionally avoid copying prices that can become stale.
Metricool official pricinghttps://metricool.com/pricing/Metricool official sitehttps://metricool.com/Bento feature directoryhttps://bento.surf/featuresBento Storehttps://bento.surf/features/creator-storeBento social schedulerhttps://bento.surf/features/social-media-schedulerBento Auto-DMhttps://bento.surf/features/dm-automationBento MCPhttps://bento.surf/features/bento-mcp
Keep evaluating.
Read the alternative guide or compare similar products.
Questions,answered.
Is Bento.surf the same company as Metricool?
No. Bento.surf and Metricool are separate products. This independent page uses public product information and does not imply affiliation or endorsement.
Which is better: Bento.surf or Metricool?
Choose Metricool when a free or paid social planner, with analytics, reporting, and a link-in-bio, is the center of the workflow. Choose Bento when scheduling should sit beside an owned site and store. Bento schedules one TikTok video plus a cover frame, and Facebook Page text, image, or video, not Reels or personal timelines, and not Instagram Stories.
Can I move from Metricool to Bento automatically?
No automatic import is promised. Preserve the original service until links, products, payments, access, automations, and scheduled posts you rely on have been rebuilt and tested.
How should I compare pricing with Metricool?
Metricool's pricing page offers a free plan plus paid Starter and Advanced subscriptions. The free plan connects one brand and one profile per social network, with planning, automatic publishing, and message management. Paid plans add higher limits plus team, reporting, and integration features that differ by tier. This page does not restate a dollar amount. Confirm the live price, brand limits, and add-ons on Metricool's pricing page. Use Metricool official pricing to confirm the live amount; this source was checked on 2026-10-11. Compare plan limits, payment-provider fees, add-ons, required integrations, and tools you can remove, not only the headline subscription.